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Outreach Sales Coordinator - Harrisburg Area

Outreach Sales Coordinator - Harrisburg Area

Job ID 
Senior LIFE Harrisburg
Posted Date 
Regular Full-Time
Education Level 
Associates Degree
Experience Needed 
1-3 years
Salary Info 
Based on Experience

More information about this job


Self-Starter with Sales/Marketing Experience Sought for Membership-Based Outreach Coordinator Position


Full Time - Harrisburg, Pa


Senior LIFE is changing the way America sees eldercare, and we need passionate, hardworking, innovative and versatile sales professionals to join our interdisciplinary care teams. Reporting to the Executive Director, the Outreach Sales Coordinator will be an essential piece of this revolutionary mission, carrying out a host of high level marketing and promotional tasks to drive engagement and, ultimately, admissions and enrollment for the LIFE Program. This position requires strong interpersonal skills, Excellent Communication skills, analytical skills, plus a solid background in marketing and/or sales development, ideally within a healthcare or related field.


Senior LIFE is committed to enhancing the ability of seniors to stay at home and live safely in the community as long as possible by coordinating comprehensive healthcare and supportive services for our members.


Senior LIFE is an innovative program that uses a team approach to provide seniors with medical, social, nutritional and rehabilitation services. These services are provided at the Senior LIFE Center and are accompanied with in-home nursing care, personal care, and other homecare services as needed. Senior LIFE makes it possible for seniors to remain at home, enjoying the comfort and reassurance of familiar surroundings while receiving the care they need.


Senior LIFE is a Medicare Program of All-Inclusive Care for the Elderly (PACE) operating as a LIFE (Living Independence for the Elderly) program in the state of Pennsylvania.


As a recognized ambassador to the organization, the Outreach Sales Coordinator will be responsible for a host of tasks and ongoing duties, many of which will have quantifiable conversion goals. An ability to effectively prospect, achieve goals, identify potential referral sources and position Senior LIFE in a positive, pioneering light in the community and beyond will be critical to success in this role, as will alignment with all related responsibilities:


  • Planning and implementing the center’s marketing plan, including the development of all marketing activities as part of the overarching annual calendar
  • Managing marketing and promotional activities such as community events and Geriatric Service lines, in accordance with approved outreach calendars and departmental budgets
  • Generating at least 15 new referrals each month, and securing at least six new referral sources, ensuring an ongoing stream of incoming members throughout the year
  • Enrolling a minimum of two new Senior LIFE members monthly, and completing the initial intake process for at least six
  • Executing 8 presentations/activities in the community a week with physicians, healthcare contacts, senior housing, and community non-profits .
  • Maintaining an active outreach calendar that includes a minimum of eight presentations or lunch-and-learns for prospective members/families each week
  • Building effective relationships with potential enrollees and caregivers, relevant agencies and providers in the community, specifically those tied to elderly services and supplemental target markets (i.e. physicians’ offices, hospitals, SNFs, senior services, health care providers, local and state government agencies, civic and business organizations)
  • Promoting to LIFE/Adult Day program to the immediate community, identifying healthcare providers, prospective members and caregivers for inclusion
  • Managing all marketing supplies and promotional/educational materials, including departmental collateral and outreach content
  • Working with families and prospective members to determine medical and financial qualifications prior to enrollment
  • Documenting all outreach and prospective member statuses, ensuring comprehensive, actionable records for immediate and future use


One of the first points of contact for members and their families is the Outreach Sales Coordinator and, as such, this role requires a responsible, organized, articulate and, above all, caring professional to establish that critical rapport for those new to the Senior LIFE community. This broad-reaching role works with both internal and external teams, coordinating care as well as executing various marketing outreach, ensuring the proper communication, compliance and documentation the LIFE program requires to excel in its mission.



The core of the Outreach Sales Coordinator position centers on evaluating new members, and on-boarding them into the Senior LIFE community, with direct responsibilities including:


  • Assessing prospective members’ needs and eligibility for enrollment
  • Completing initial intakes for all new members, and documenting/maintaining all critical information for participants’ interdisciplinary teams
  • Working in conjunction with the Outreach Coordinator on select marketing activities designed to boost enrollment
  • Responding promptly and professionally to all outreach from members, families and caregivers


The Outreach Sales Coordinator is a key voice within initial care planning and, as such, he/she will be a key participant in interdisciplinary and management teams, plus all relevant meetings and activities.



Additionally, the Outreach Coordinator will work in partnership with interdisciplinary teams, updating medical and non-medical personnel of prospective new member integration and timelines, plus garner necessary information and intake data required for enrollment. Candidates should be competitive and self starters that thrive in team settings, have the ability to adapt to changing environments, and have strong interpersonal and communication skills. A minimum of five years in healthcare marketing and/or sales is required, as is a proven track record of sales experience. Knowledge of Medicare/Medicaid regulations is a plus, and a valid Pennsylvania driver’s license and reliable transportation is required. A bachelor’s degree or relevant work experience is also required.









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